Bowflex Bod

          Watch the video! :)

         

          This Bowflex Ad is an example of the media we see every day.  It's persuasive because it is about a woman who claims to be 50 but looks much younger, suggesting that you will look as good as her when you are that age if you buy this product. She says she can keep up with her 5 year old granddaughter and that her 24 year old always wants to borrow her clothes. This is meant as a form of flattery that she and her 24 year old daughter can fit in the same size clothing. The commercial is creating an image of what they think women like her would want. She is lounging by the pool with an attractive guy suggesting that women who use this product will look like this and guys will be attracted to them.

          What makes an ad effective is whether it is appeals to the consumer. The ad should appeal to the consumer by allowing them to see themselves as the young looking attractive people in the commercials. The ad is trying to appeal to an older audience that feel they have lost their youth or have become less energetic as they have aged. This would not be the most effective ad for a guy because they don't want the same things that women want from their exercise equipment. Overall this ad is very effective in persuading the audience to buy this product.